Privacy Policy

This Privacy Policy explains how Etopmart ("we," "us," or "our") collects, uses, and protects your personal information when you visit etopmart.com (the "Site") or use our services. We are committed to handling your information responsibly and transparently.

How We Collect Information

We collect information in three main ways: directly from you, automatically through your use of the Site, and from trusted third-party services.

1. Information You Provide

• Contact details — name, email, phone number, billing and shipping address
• Order information — products purchased, order history, delivery details
• Account details — if you create an account (name, email, password)
• Customer support messages and inquiries
• Newsletter subscriptions — email address
• Product reviews — name or alias, rating, review text, photos

2. Automatically Collected Information

• Device and browser type
• IP address and approximate location
• Pages visited, time spent, and interactions
• Shopping behavior (products viewed, cart activity)

3. Information from Third Parties

• Payment providers (transaction confirmations only)
• Shipping carriers (tracking and delivery updates)
• Analytics and marketing tools

Tools and Services We Use

To operate our store efficiently, we use trusted third-party services:

• Website platform: WordPress & WooCommerce
• Analytics: Google Analytics (to understand site usage and improve performance)
• Payments: Secure payment providers (Stripe, PayPal) — PCI-DSS Level 1 compliant
• Email communication: Used for order updates and customer communication
• Customer support: Email and phone support system
• Shipping: Carriers such as USPS, UPS, and FedEx

These providers only access the information necessary to perform their services.

How We Use Your Information

Your information is used to:

• Process and deliver your orders
• Send order confirmations, shipping updates, and tracking information
• Provide customer support
• Improve our website and services
• Detect and prevent fraudulent activity
• Send marketing communications (only if you opt in)

Payments & Security

• All payments are processed through secure third-party payment providers. We do not store your full payment card details on our servers.
• Your information is protected using industry-standard SSL encryption during checkout.
• While we take reasonable steps to secure transactions, no internet transmission is 100% secure.

Cookies & Tracking

We use cookies and similar technologies to:

• Ensure the website functions properly (essential cookies)
• Remember your preferences and cart
• Analyze traffic and user behavior
• Improve product recommendations
• Deliver relevant advertising (via Facebook Pixel, Google Ads)

You can manage cookies through your browser settings. Note that disabling cookies may affect certain site features. You can also opt out of interest-based advertising through the Network Advertising Initiative and Digital Advertising Alliance.

How We Share Information

We share information only:

• With service providers — payments, shipping, analytics, hosting (bound by confidentiality)
• When required by law — legal processes, court orders, or government regulations
• To prevent fraud — or protect our business and customers
• Business transfers — in connection with a merger, sale, or acquisition

We do not sell your personal information.

Messaging Terms & Conditions

1. The messaging program consists of general conversational messaging to answer questions and provide support to customers, order updates, and promotional offers or discounts.
2. You can cancel the SMS service at any time. Just text STOP to the phone number from which you received messages. After you send "STOP," we will send you an SMS to confirm that you have been unsubscribed. After this, you will no longer receive SMS messages from us. To join again, just sign up as you did the first time.
3. If you are experiencing issues with the messaging program, reply with the keyword HELP for more assistance, or contact us directly at [email protected].
4. Carriers are not liable for delayed or undelivered messages.
5. Message and data rates may apply for any messages sent. Message frequency will vary based on communication needs. If you have any questions about your text plan or data plan, contact your wireless provider.

Your Privacy Rights

Depending on your location, you may have the right to:

• Access or update your personal information
• Request deletion of your data (subject to legal retention requirements)
• Opt out of marketing communications at any time
• Request a copy of your data in a portable format

To submit a request, please contact us using the details below. We will respond within 30 days and may need to verify your identity.

California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act:

• Right to Know: Request disclosure of the categories and specific pieces of personal information we have collected about you.
• Right to Delete: Request deletion of your personal information, subject to exceptions.
• Right to Opt-Out of Sale: We do not sell personal information.
• Non-Discrimination: We will not discriminate against you for exercising your CCPA rights.

Data Retention

We retain personal information only as long as necessary to:

• Fulfill orders and provide services
• Provide customer support
• Comply with legal and financial obligations (typically 7 years for order records)

Children's Privacy

Our services are not intended for individuals under 13. We do not knowingly collect personal information from minors. If you believe a child has provided us with personal data, please contact us immediately.

Changes to This Policy

We may update this Privacy Policy from time to time. Any updates will be posted on this page with a revised date. For material changes, we will provide a more prominent notice.

Contact Us

If you have any questions about this Privacy Policy or your personal data, please contact us: